Graphic Design
Advertising, Marketing, Logo Designs, Brand Initiatives, Website Designs, and more.
SaleSpark Logo Design (Modus Platform Rebranding)
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC, Modus Web Platform
About:
I lead all visual aspects of the SaleSpark rebrand of the modus platform (A selling and file-sharing platform utilized by the OneSolution Sales and Marketing Reps).
One aspect of the redesign involved the creation of a custom logo, one that would also influence the branding style and continuity of the entire rest of the site / platform. The concept phase went through many iterations, such as iconographic, text-prominant, and more - before settling on the final version. (Final Version is color image in top left corner) These black and white samples are but a few concept designs out of MANY that were created for this piece.
**See examples of the SaleSpark platform in the "Advertising" tab, and the SaleSpark video logo intro in the "Video" tab**
SaleSpark Brand Creation (Modus Platform Rebranding)
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC, Modus Web Platform
About:
I lead all visual aspects of the SaleSpark rebrand of the modus platform - A selling and file-sharing platform utilized by the OneSolution Sales and Marketing Reps. In addition to my creation of the logo itself, I was also in charge of creating and curating the brand image; including the brand guidelines / rules, hundreds of custom thumbnail icons and graphics, hundreds of custom banner artwork, and site-wide design decisions.
SaleSpark is single-handedly the largest contribution to increased sales and revenue in our company, and I was the lead designer who was in charge of making sure that this product was visually flawless and ready to go on-time. (I completed this massive undertaking in only six months)
**See examples of the logo in the "advertising" tab, and the SaleSpark video logo intro in the "Video" tab. (All where custom created by yours truly)**
Ghost of Tsushima IP Overview
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC, Adobe Illustrator CC
About:
I was tasked with creating an IP overview for "Ghost of Tsushima" (SuckerPunch Productions), that would inform the viewers an abridged version of the various character motivations, plot-points, game mechanics, and more. I wrote all text-synopsis and descriptions, modified original production / concept artwork, created custom design motifs, and more. (All production artwork* was taken from in-game cinematics, and/or concept artwork, and has been heavily modified with additional visual designs and lighting for this piece)
*SuckerPunch Productions owns the original rights to "Ghost of Tsushima", and this piece is being used for informative purposes only.
NCM Flow Companion App
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CS6, Adobe Illustrator CS6, Appy - App Icon Resize Plugin (To Output proper dimensions for ALL 100+ devices)
About:
I worked as a Graphic Artist / App Skinner, designing the visual art assets and esthetics used for the NCM Flow Companion App. All visual designs were created digitally by me; including the Icon, Logo, Splash Page, Header Design, App Advertising, and more. I also created the many variations on sizes and dimensions to fit the wide variety of devices compatible with the program. The App is currently live on both the Google Play and iTunes app store.
Slide Presentation - Manufacturer Pitch Deck (2022)
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC, Powerpoint
About:
I was tasked with rebuilding our company Pitch Deck - a presentation used to onboard potential manufacturers (I.E. this pitch deck is utilized to close deals worth hundreds of thousands of dollars or more). The design includes an animated and interactive navigation slide (image 2 on upper right), with clickable linked slide icons, and each individual slide had a hidden link that also sent you back to the main navigation. This allowed for non-linear slide navigation, so that you can view in whatever order.
The above slides are but a few samples of the updated design, with further examples available upon request.
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Compound Butter White Paper
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC, Adobe Illustrator CC
About:
Every quarter, I would create a white paper on the current trending subject. In this case, the new hot-item in the food world was Compound Butter. This was a work in progress (hence the occasional "Filler" text in titles, but was aimed at informing the consumer on the many uses of compound butter and how to combine it with a variety
of spices and flavors.
I wanted the visual style to evoke the vintage designs of 1960's cookbooks, but with a more modern twist to it.
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National Publication Newsletter
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC, Adobe Illustrator CC
About:
Every quarter, The Dairy Alliance would release a national newsletter to its partners and constituents. Each Publication would include current market trends, statistics, notes from the team, upcoming events and more. The above items are a few samples pages from multiple different Print Publication Newsletters over the previous two years. (Top multi-page spread is from 2019 Q1, bottom left two are from 2019 Q2, and the bottom right two are 2020 Q1.
Website Creation and Design (Non-Contact Meters)
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC, Wix Web-building Platform
About:
Non-Contact Meters reached out to me regarding the rebranding and complete rebuild of their commercial website. I was requested to build something simple, clean, and within branding spec for their color scheme and design. The website was to be something that looked nearly identical regardless of being viewed via desktop or mobile, and to have easily navigable task buttons programmed into the site. (The website was for the commercial engineer, so needed to easily provide information before they moved onto another distributors site)
The website rebuild included the planning and designing of the overall layout, typography, logo and banner creation, photo manipulation / composition, and more. HTML and CSS was learned on a need-basis, when the Wix platform perhaps didn't provide specifically what I wanted.
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Display Mechanical Blueprint / Design
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC
About:
I assisted with the design and creation of the mechanical components of an educational display unit. This was to be part of two interactive Education Display Units in an agricultural museum. Each unit had interactive elements, that would later be fabricated by an outside vendor via my blueprints specifications and design.
The first Display Unit had interactive slide drawers, with plasticized touch-samples of various agricultural feed samples and perishable food samples stored in the container below. The second Display unit had an interactive wheel mechanical, which you would turn to reveal different slices of information regarding different animals and their impact on ecological sustainability.
Atlanta Falcons - Information Kiosk Display
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC
About:
I worked with the Atlanta Falcons, to design and build a Food / Nutrition / Sustainability Display Kiosk outside their new stadium. The design is to be printed onto a weather-proof metal plate and mounted onto the wooden structure in mid 2021, and will remain their for ten years.
The project was part of a community initiative, that shows how the Falcons can give back to their community and promote positive information regarding the local farmers and economy. (Naturally with an emphasis on Milk, as this was a joint effort with The Dairy Alliance)
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Real Dairy. Real Delicious Logo V1
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC
About:
I mocked up a few variations of a new logo for The Dairy Alliances tagline "Real Dairy. Real Delicious.", for promotional usage at conventions, apparel prints, and various other digital and print media. Above are a handful of 20+ design variations that fit their "circular" specifications. I also made variations with hand-drawn icons, which I'll show in the section below. (next project directly below titled "Logo V2")
Everything was digitally drawn via Photoshop/Illustrator/Clip studio Pro using a Cintiq Drawing Tablet.
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Real Dairy. Real Delicious Logo V2
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC, Clip Studio Pro
About:
I mocked up a few variations of a new logo for The Dairy Alliances tagline "Real Dairy. Real Delicious.", for promotional usage at conventions, apparel prints, and various other digital and print media. Above are a handful of 20+ design variations that fit their "circular" specifications. This is the hand-drawn alternative to the more "icon" style of the previous Logo versions. (Digitally drawn using a Cintiq Digital Drawing Tablet)
Everything was digitally drawn via Photoshop/Illustrator/Clip studio Pro using a Cintiq Drawing Tablet.
2021 Agricultural Convention
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC, Clip Studio Pro
About:
I was tasked with creating a logo celebrating the companies 50th anniversary and/or their new take on renewing and re imagining the brand for our southeastern states. Above are a handful of the final designs, with the final decision being the top right corner image. (Milk Jug / Glass Reimagine Logo) This was prominently displayed on practically everything regarding the Convention - from the website check-in, convention banners, ID badges, and more.
Everything was digitally drawn via Photoshop/Illustrator/Clip studio Pro using a Cintiq Drawing Tablet.
Real Dairy. Real Delicious Logo 2021 Update
Materials:
Traditional Materials: None
Digital Materials: Adobe illustrator CC, Photoshop CC, Clip Studio Pro
About:
I was requested to design a alternative Real Dairy Logo, for usage on apparel, branding, and promotional materials. Since the past few versions were more product (milk / cheese / etc) based, I went back to basics and went with a dairy cow theme. Simple in design, so that its silhouette is recognizable regardless of how or what its printed on.
Everything was digitally drawn via Photoshop/Illustrator/Clip studio Pro using a Cintiq Drawing Tablet.
Infographics / Social Media Art Assets / White Paper / eBlast
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC, Adobe Illustrator CC
About:
Every quarter, I would create an Art Asset Bundle that was publicly available to our consumers. This bundle, which covered eleven programs and hundreds of
individual files, would provide our clientele with everything they needed to promote, inform, and market their newly licensed programs and branding. I handled both
the creation of the art assets, as well as the individual text elements.
Grow Younger - Campaign Posters
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC / Adobe Illustrator CC
About:
I Assisted the marketing team with the creation, design, and management of the quarterly Campaign Promotion. Four campaigns a year are created, and required the manipulation of existing brands and labeling to conform to the new campaign art-style, while still maintaining an established brand integrity. Above are several examples of the "Grow Younger" Campaign, encouraging youth through fitness and health.
Let's Move - Campaign Posters
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC / Adobe Illustrator CC
About:
I Assisted the marketing team with the creation, design, and management of the quarterly Campaign Promotion. Four campaigns a year are created, and required the manipulation of existing brands and labeling to conform to the new campaign art-style, while still maintaining an established brand integrity. Above are several examples of the "Let's Move" Campaign, encouraging us to always be on the move.
Instruments Direct - Website Art Assets
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CS6
About:
Several Header-Icons / Buttons for the Instruments Direct Inc corporate website redesign.
Company wanted clean, dynamic / flashy product images to catch your attention.
Each button was used as a navigation image to reach various sales related pages, such as: Purchase, Rental, Services, etc.
Move4Health - Campaign Posters
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC / Adobe Illustrator CC
About:
I Assisted the marketing team with the creation, design, and management of the quarterly Campaign Promotion. Four campaigns a year are created, and required the manipulation of existing brands and labeling to conform to the new campaign art-style, while still maintaining an established brand integrity. Above are several examples of the "Move4Health" Campaign, encouraging the improvement of your quality of life through movement.
Apparel - Screen Printing and Brand Modification
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CC / Adobe Illustrator CC
About:
Every new quarterly campaign also required new Marketing and Promotion items. One such item - apparel, would require modifying existing logo branding into new and interesting designs. However, brand integrity still had to be maintained, so that the programs were still easily recognizable at a glance. We also had to keep in mind the limitations of traditional screen printing and visibility during video and production performances.
Audio Channel Mixer - Digital Board
Materials:
Traditional Materials: None
Digital Materials: Adobe Illustrator
About:
Our sound and production designer needed a digital replica of his Audio Channel Mixer Board, for production usage and training. However, he only had a grainy photocopy of the original manual, and needed something a bit more professional. Through much squinting at the old design, I was able to digitally recreate the whole board from scratch via Adobe Illustrator.
Instruments Direct Logo Redesign
Materials:
Traditional Materials: None
Digital Materials: Adobe Photoshop CS6
About:
The 2015 Logo Redesign, which focused more on the Sales and Rental aspect of the company. The new Logo was used on all upcoming Advertising, show material, and promotional media.